Last year, Kia Motors signed tennis superstar Rafael Nadal to be the automaker's celebrity face in Europe. Nadal, the #2 player in the world behind the ridiculously good Roger Federer, is young and popular, and Kia's signing him seemed like a smart idea. So you'll understand if we're perplexed by the bizarre viral video Kia's come up with that uses Nadal's likeness to supposedly promote the brand. Titled "Nadal vs. Alien", the web-only video is part of Kia's new marketing approach.
The claymation short begins innocuously enough, with Nadal playing tennis against an alien. Then the alien sprouts multiple arms, pummeling Nadal with tennis balls.....For the full story watch the video below.
Via: Autoblog
